Pester Power: Marketing to Kids - a 2Learn.ca special edition
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Common Sense Media: Marketing to Kids site description for Common Sense Media: Marketing to Kids
This featured site about the impact of advertising on kids includes FAQ's, links to related articles and videos. 
https://www.commonsensemedia.org/marketing-to-kids

 
Kids as Consumers: Do They Have Rights? site description for Kids as Consumers: Do They Have Rights?
This article is an overview of some of the main concerns with marketing to children, including their ability to recognize marketing. 
http://www.generationnext.com.au/2015/10/kids-as-consumers-do-they-have-rights/

 
The effects of ads that target kids shown to linger into adulthood site description for The effects of ads that target kids shown to linger into adulthood
This Globe and Mail article from 2014 discusses research has shows that feelings about a brand or its mascot can persist well into adulthood. How do childhood memories influence our view of advertising? 
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/lovable-marketing-icons-retain-their-power
-into-adulthood/article17479332/

 
Marketing to Children site description for Marketing to Children
This information comes form the Campaign for a Commercial-Free Childhood. You can download an overview or use this page to read about why children are vulnerable to marketing and why they are considered such valuable consumers. 
http://www.commercialfreechildhood.org/resource/marketing-children-overview

 
Toy advertising site description for Toy advertising
This Australian fact sheet presents information about Toy Advertising, including marketing strategies and tips for managing exposure. 
http://childrenandmedia.org.au/assets/files/resources/fact-sheets/impact-of-content/Toy%20advertising.pdf

 
Kids for Sale: The commercialization of children's online spaces site description for Kids for Sale: The commercialization of children's online spaces
This article, written as part of Media Literacy Week, discusses some of the marketing strategies that advertisers use to target kids. Key issues are presented as well as tips for managing this marketing exposure. 
http://www.medialiteracyweek.ca/2013/11/kids-for-sale-the-commercialization-of-childrens-online-spaces/

 
MediaSmarts: Marketing and Consumerism site description for MediaSmarts: Marketing and Consumerism
MediaSmarts, a Canadian organization, has this overview of marketing and consumerism. Filled with resources for both parents and teachers, this portal looks at many aspects of marketing to children and youth. 
http://mediasmarts.ca/marketing-consumerism

 
MediaSmarts: Online Marketing - Overview site description for MediaSmarts: Online Marketing - Overview
MediaSmarts has this overview of Online Marketing, specific to children. The overview includes: relationship building, viral ads and behavioural targeting. You will find related resources for parents and teachers in both the left and right columns. 
http://mediasmarts.ca/online-marketing/online-marketing-overview
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