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Engaging in a Digital WorldConsumerism

Used with permission. Source: Privacy Illustrations, Office of the Privacy Commissioner of Canada, 2012

Advertisements appear everywhere on the 'Net, whether it is on a standard webpage, a child's gaming site, a preamble to a video, an "advergame", an activity, or a questionnaire. What do you, as a parent, need to know about such promotions - marketing to you and and your children? Below are some resources to assist you in understanding Consumerism issues.

featured web resources:Consumerism

Displaying 6 Great Resources

	MediaSmarts: Online Marketing Overview MediaSmarts has this overview of online marketing, specific to children. The overview includes relationship building, viral ads, and behavioural targeting. You will find related resources for parents and teachers in both the left and right columns. http://mediasmarts.ca/online-marketing/online-marketing-overview
	Common Sense Media: Marketing to Kids This featured site about the impact of advertising on kids includes FAQ's, links to related articles and videos. https://www.commonsensemedia.org/marketing-to-kids
	MediaSmarts: Marketing and Consumerism MediaSmarts, a Canadian organization, has this overview of marketing and consumerism. Filled with resources for both parents and teachers, this portal looks at many aspects of marketing to children and youth. http://mediasmarts.ca/marketing-consumerism
	Fast Food Facts This 2013 study looks at the changing nutritional value of fast food plus how this is being marketed to children and teens. http://www.fastfoodmarketing.org/media/FastFoodFACTS_Report_Summary .pdf
	PBS.org: Children and Media PBS.org offers some tips and strategies for parenting in a digital age. You can select your child's age range within each of the four subjects, or you can select your child's specific age in the milestone section. http://www.pbs.org/parents/childrenandmedia/
	e-Parenting tutorial: keeping up with your kids' online activities This fantastic interactive presentation is from a Canadian organization called MediaSmarts. The e-tutorial has 5 modules, each covering a certain aspect of digital literacy and activity. There are trivia portions, printable tip sheets and a guide to creating an online use agreement. http://mediasmarts.ca/tutorial/e-parenting-tutorial-keeping-your-ki ds-online-activities

Displaying 6 Great Resources

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Engaging in a Digital WorldConsumerism

featured web resources:Consumerism

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